Thursday, 1 September 2016

Interpretation survey

Last month our placement student Katy presented the results of a survey that she undertook as her project. The survey gathered visitor’s views on interpretation at Wenlock Edge, assessed demand for more, evaluated interpretation options and made recommendations. Data was collected via questionnaires from 120 people visiting our car parks between March and April. The main results were;

89% of respondents think that existing interpretation is good or very good.

When asked about their knowledge of Wenlock Edge the majority said they knew little or nothing and the most popular areas of interest were conservation, wildlife and history.

The most popular interpretive forms were panels, on-line and self-guided walks. Since this survey two interpretation panels have been installed at the Presthope and Wilderhope car parks. 

38% of people said they want a greater National Trust presence on site, for security and to provide information and since then we have recruited a number of volunteer rangers.

Recommendations included; utilising printed material (i.e. being in the National Trust handbook and having walks leaflets), using digital media (i.e. more information on the website) and on-site installations (i.e. benches and sculptures). The data and recommendations will feed into our interpretation plan. 

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